Digitel must quickly expand to avoid losing impatient customers to competitors.
Digitel, the third MNO in the country, is expected to fast-track connectivity to the remote areas in South Sudan by providing quality mobile communication services and developing the ICT local infrastructure at competitive prices.
The new South Sudan-owned Telecommunications company is at the moment yet to cover the entire Juba, and many individuals, who raced to purchase Digitel sim cards, have abandoned the mobile operator after less than a month of service.
Many business professionals assert that Digitel’s market entry approach was poorly conceived, while the company and a few of its ardent supporters continue to invoke the cliché “Rome was not built in a day.”
But, it is obvious that Digitel is a newborn baby that needs to grow as quickly as possible in other to survive the very competitive terrain of the telecom industry.
Digitel, during the launch, emphasized that it will continue working with its partners to introduce innovative Products and Services that meet the needs of every South Sudanese.
Also, Digitel reveals that there are plans to introduce mobile financial services, including mobile money, money transfers, and internet banking.
As many as rightly pointed out, all these need to happen as quickly as possible so as not to kill the excitement and high hopes of South Sudanese.
A first of its kind, the foundation for the launch of the MNO was designed by an expert team of Digitel employees across the globe backed by a solid partnership with the Creative Python Project Management team.