The new Twitter website and app have a lot less blue than the old ones.
A notable change in the Twitter redesigned website and app: there’s a lot less of Twitter’s blue on the site. Twitter launched a redesigned website, which the business claims will be more accessible, less crowded, and easier to use.
Among the improvements, which are also going out to iOS and Android, are the addition of Twitter’s new typeface, “Chirp,” and adjustments to different components to increase their contrast. Twitter will soon introduce new color palettes.
Chirp was launched as Twitter’s first custom typeface in January. Previously, the company’s brand was based on typefaces such as SF Pro, Roboto, and Helvetica Neue.
Beyond providing Twitter with its own visual identity, the objective with Chirp was to create a typeface that was crisp and readable for everyday usage, but also allowed for additional personality when used in motion or for brand advertising.
At the time of its introduction, Twitter had not committed to using Chirp as the typeface for the rest of its product, despite the fact that Derrit DeRouen, the creative director for Twitter’s global brand, stated that it was his “personal preference.”
Chirp will be a key component of Twitter’s new website, as well as iOS and Android devices, including mobile web.
Additionally, it is aligning all Western-language content to the left, which the firm claims would make scrolling simpler to read. (Text in non-Western languages remains unaltered.)
Additionally, Twitter.com’s colors and buttons have been changed to be more high-contrast. One noticeable difference is that the site now has far less of Twitter’s signature blue.
For instance, while using the basic Twitter style with a white backdrop, the tweets and navigation have been changed to black. And the modifications to buttons — such as Twitter’s “Follow” button, for example — are intended to emphasize the most critical activities, Twitter says.
These adjustments may appear small at the moment, but they might become more significant when Twitter expands its feature set — like Super Follow and other capabilities — since they allow the business to emphasize certain activities it wants the user to perform.
Additionally, the makeover eliminated some of the screen’s aesthetic clutter, such as what Twitter refers to as “unnecessary divider lines.” There are less gray backgrounds and more white space, which makes the text easier to read.
The updates position Twitter to support a new sort of online experience that goes beyond simply publishing text-based messages with the odd photo or other piece of media attached.
Twitter is hoping to attract more creators to the network with Super Follow, and the firm is also introducing e-commerce purchasing capabilities, a subscription service for power users, live audio with Spaces, and revamped bookmark collections.
However, increasing features may result in a more confusing experience, especially for novices, since the extra options overwhelm the screen. That is why it is quite reasonable for Twitter to revamp its website at the moment. However, it remains to be seen if Twitter users would welcome the upgrade.
The firm claims that today’s improvements are only the beginning of further aesthetic enhancements to come, but it made no indication of what those future tweaks may include. It simply stated that it will be releasing additional color palettes “soon.” According to our sources, this upgrade will focus on closely matching palettes to Twitter’s revised brand image.