Will the Ongoing MTN South Sudan’s Promo Change the opinions of South Sudanese about them?
MTN South Sudan announces on their Facebook page a promo tagged “the reveal day is here!”. According to the page, starting from Monday, 7 June 2021, MTN South Sudan will be given out 1 Car and 1 Motorbike every two weeks! There are a lot of other prizes including Airtime and Cash that will be won during the promo. MTN mentioned and says it is an opportunity to give back to the community.
On the page, NCMP found out that there are almost 700 comments on the page as at the time of writing this story, 80% of the comments are expressions of South Sudanese dissatisfaction about the services of this South African company. There are a lot of nasty and rude Facebook comments on the announcement of the promo.
Why is South Sudanese so critical of MTN? To understand the grumbling that is currently upsetting MTN South Sudan, we have to go back to about 10 months ago.
Prior to the MTN phased tariff change, South Sudanese have been concerned about the service delivery of MTN South Sudan, some say they aren’t getting value for their money. Poor service, high tariffs.
But to add to this, South Sudan MTN now adjusted its tariff rates in three phases on 15th November 2020, 15 January 2021, and 15 February 2021. The company attributed these increments to the exchange rates and the increments were said to be sanctioned by National Communication Authority. Though NCA claimed not to be aware of this adjustment back then. A claim that was termed not sincere and baseless.
MTN South Sudan also increased its tariffs in late March this year. The National Communications Authority also denied this change in tariff by the MTN.
Most users don’t have a positive view of the telecommunication company, which is understandable because of the poor service delivery of the company. In the comment section of the Facebook page, a user even referred to the company as “airtime robber, mobile data looters, and poor mobile network operator”.
“We must fight those rebelling within the system. Mobile networks like MTN South Sudan are a silent rebellion waging war against the government and its citizens through exorbitant charges and poor connectivity.” Another user added
Several MTN South Sudan users continue to reiterate calls for improvement in the services of MTN South Sudan amid comparative advantages of monopoly and a free-market economy.
Though MTN claims that the company continues to innovate to suit its customer’s needs. MTN explained that they have completely revised our range; it makes no sense to compare the price of a previous offer to that of a new one because the content is no longer the same.
They even mentioned that they have adapted content to the needs of users with, for example, offers that provide more internet access at night (Midnight Bundles), combined bundles (MTN Wala), Free SMS, and Facebook Free. According to MTN, customers now get more for less.
“How can MTN South Sudan justify an umpteenth increase when, with the Covid-19 pandemic, the purchasing power of South Sudanese is being undermined by the economic crisis,” an activist (name withheld), who is pushing for MTN South Sudan reform said.
Though there is a place and responsibility of the NCA in regulating the telecoms companies in the company, it quite unfortunate that this institution isn’t doing enough.
According to MTN South Sudan, despite the dissatisfaction expressed by most South Sudanese, MTN says they are committed to “making telephone and internet communications accessible to all” with hashtags #GrowingTogether, the operator is also the victim of a long-standing South Sudanese struggle against economic imperialism and regularly comes under fire from nationalists.
Efficiency in their service delivery is a sure way to get a win from all South Sudanese. It is value for money that can change make most South Sudanese to change their view about the company.
“A BIG REVEAL” promo is like a palliative as a user as right put it, fixing and making sure there is optimum service delivery and also customer friendly tariffs should be the focus of the company.